Friday, November 18, 2011

Great Highlights

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The pictures linked to on this blog are presented as en element of critique and to convey an opinion or point of view. The blog's author presents pictures of his property and others, without claiming or suggesting ownership of  any copyrighted images.


Product photography has a natural cliche ambience that tells the viewer a 30 seconds commercial. The language is different to any other photography category and it is plain to see, no educated eye is required.

You can tell right from the start when a product is expensive, new in the market and even how big the advertising campaign is.

The next picture sugests a few things as per my immediate perception: Affordable,  Unsophisticated.


See how the props define the language? Mixing a flute glass and a raw slice of lime and lemon in a combination that never should ahve happened in the first place, are the cues that tell you this is something informal, refreshing and easy going. However, there is a formal jet black background and lower reflections that suggest some level of glamour. Up to you.


 Speaking of jet black bacground, there are good and bad examples to illustrate when to use a dark background and when not to. This picture is a good example on when not to use a dark background and I will tell you why.

First of all the photography is well executed from the technical point of view, however the body of the product (the bike) is too slim and needs more contrast. Bear in mind that a picture like this has been cookie cuttered and then merged with the background (black) but the editor had the option of using white as well.

Probably, it is an assignment that was originally required on black but again, someone should have proposed the lighter shades in the spirit of getting more contrast for the product.



And my favorite of the night, this eyecup accessory presented in the right setting, a plae shade of gray, well under 18% to the best convenience of the product. I like the framing, wouldnt call it composition yet, and the only negative remark would be that it was not shot in medium or large format. The picture is so good that it deserves better. Great product photography.

Until the next issue, all the best.

www.miguelperezphoto.com


Original www.miguelperezphoto.blogspot.com
 
Architecture www.architecturephotographyflorida.blogspot.com

Product www.productphotographyflorida.blogspot.com
 
 
Commercial www.commercialphotographyinflorida.blogspot.com

Food www.foodphotographyinflorida.blogspot.com















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