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The rush for a sales boost can lead to a common error called "Too Much" and it usually happens when you are seeing "Too Little". Lets take the example of a chukka boot that looks rather simple and plain to a public avid for adventure.
Probably, it is not going to work. The solution is simple someone says, just add some drama here, more colors there, high gradients, some harsh terrain and you will blow people's socks off.
This picture might look a tad simple but in my opinion it is a perfect layout to be spiced up with copy text. Nike would go that way too. But temptation is there and in light of illustration my idea, you will see how easy to crossing the lines can be.
Here is the culprit. The whole ad was near ready and now is written off by a series of mistakes. The background is a major player in a picture so don't mess up with it unless you are sure about the consequences. Here, the nice grey gradient is gone and it is replaced by two different gradients from different color families.
Going back to Theory of Color 101, Terra colors have nothing to do with electric blue and possibly that martian red below either. Remember, color should match and enjoy affinity and harmony.
Reading back what I just wrote about too little or too much, feel that no more words are needed as the two pics speak for themselves. Now, my final sample is one of my very favorites and its photographer should deserve an award just because of this shot.
It is simple, well exposed, right angled, well presented, nice distance to subject and the colors do match wonderful. It is an image that sells and it is ready to be dressed up with text. Lovely work, that is what photography was made for.
Until the next issue, all the best.
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
The rush for a sales boost can lead to a common error called "Too Much" and it usually happens when you are seeing "Too Little". Lets take the example of a chukka boot that looks rather simple and plain to a public avid for adventure.
Probably, it is not going to work. The solution is simple someone says, just add some drama here, more colors there, high gradients, some harsh terrain and you will blow people's socks off.
This picture might look a tad simple but in my opinion it is a perfect layout to be spiced up with copy text. Nike would go that way too. But temptation is there and in light of illustration my idea, you will see how easy to crossing the lines can be.
Going back to Theory of Color 101, Terra colors have nothing to do with electric blue and possibly that martian red below either. Remember, color should match and enjoy affinity and harmony.
It is simple, well exposed, right angled, well presented, nice distance to subject and the colors do match wonderful. It is an image that sells and it is ready to be dressed up with text. Lovely work, that is what photography was made for.
Until the next issue, all the best.
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
Feel free to send us your comments about the recommended links above.
