it is just a little percentage of the century-long evolution of the automobile what has led to a major breakthrough reflected on the newest Nissan's product. I could not believe my eyes when I first saw the lines of the first non-hybrid, electric car. Now it is a reality and I feel it is here to stay. However my point for today's blog is about image rendering in commercial/product photography and car are a perfect example to my argument. Let take exhibit A and take an overall view at it:
As you all can see it looks so Nissan and so Japanese in all good sense but if we apply our sharp eye will find serious inconsistencies that only would affect logic and never its advertising power. The initial approach takes the viewer to the origin of the image itself which is the illumination source or simply the light source. Follow it origin and accept it as the strongest illumination of the picture; this source has to follow a logic traffic through the image as it bounces, reflects or runs through all elements inside the picture. The car goes from left to right and the light source appears to be on the far right side of the picture, therefore casting a semi-shadow on the pilot's side doors. Agree? Well so far so good only lets keep analyzing exhibit number two:
The image to the right presents in a very
styled way a sequence triptych showing the
new standard for fueling our rides, a very different feeling or at least a drier feeling to say the least.hood-in-place, hood-popped and hood popped & plugged.
Best of all, illumination perfectly distributed along the car's face, obeying to logic laws of physics, thus exuding credibility to those who pay close attention to details.
So far the exhibits are presenting a logic rendering of a good ad. Now lets take a look at exhibit C which contradicts the previous style based in traditional logic, lets see:
Everything we have said is rendered null as
you can confirm it using the same traditional procedure; locate the source of light, the follow the shining trail as it is modeled by the surrounding textures. NO logic is present here since the source of light appears to be located on the top towards the left. Over the hood you will notice a strong shine between the front Nissan logo and the left headlamp, extending its shine towards the left bumper, right where a shadow should have been cast. See how the windshield is clearly divided into bright right, shadow left, period. Nonetheless, the bonnet and the bumper defy this logic. I see no problems trying to either demonstrate or to convince my followers as this flat out evident. The core resides in what works best for the purpose and only sales report from the product manufacture's would prove an unconventional rendering useful or not. (http://miguelperezphoto.com/about-us.html) I still remain faithful to reality as the reason why this light manipulation does not match reality is due to reasons far different from just adding drama to the images. Do the math and draw your own conclusions.
Until my next delivery, all the best.
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
The image to the right presents in a very
new standard for fueling our rides, a very different feeling or at least a drier feeling to say the least.hood-in-place, hood-popped and hood popped & plugged.
Best of all, illumination perfectly distributed along the car's face, obeying to logic laws of physics, thus exuding credibility to those who pay close attention to details.
So far the exhibits are presenting a logic rendering of a good ad. Now lets take a look at exhibit C which contradicts the previous style based in traditional logic, lets see:
you can confirm it using the same traditional procedure; locate the source of light, the follow the shining trail as it is modeled by the surrounding textures. NO logic is present here since the source of light appears to be located on the top towards the left. Over the hood you will notice a strong shine between the front Nissan logo and the left headlamp, extending its shine towards the left bumper, right where a shadow should have been cast. See how the windshield is clearly divided into bright right, shadow left, period. Nonetheless, the bonnet and the bumper defy this logic. I see no problems trying to either demonstrate or to convince my followers as this flat out evident. The core resides in what works best for the purpose and only sales report from the product manufacture's would prove an unconventional rendering useful or not. (http://miguelperezphoto.com/about-us.html) I still remain faithful to reality as the reason why this light manipulation does not match reality is due to reasons far different from just adding drama to the images. Do the math and draw your own conclusions.
Until my next delivery, all the best.
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
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