Wednesday, December 26, 2012

Bandanna Creativity has Died

Bandanna Photographer Needed


I could not believe my eyes when I first stumbled on these bandanna shots.
Let me explain, if there is ever that one thing so full of color and texture, timeless in style and always sought for in the underground and underground wannabe circles, is the Bandanna.

The amoeba pattern will stay forever, as long as there is cotton and ink, but we are really pushing it in terms of lack of creativity"".

Let me illustrate this better through Exhibit A:


















On the right we have a sample of one of the worst examples of creativity and commercial display.

 A set of five bandannas on a wooden background never looked so dull and flavourless, simply because the photographer is on the brink of a strike.

The illumination is not controlled or calculated, obviously resulting in an overexposed condition.

The angle lacks composition as it is in the middle of a plant view and a 3/4s, without personality or meaning.

The decor and arrangement says nothing, it is not a fan yet it is not a perfect stack of bandannas; I really do not know what to make of this shot. In summary, wrong light, wrong angle, wrong layout and particularly, a tasteless touch, that of the pair made out of the made in china  label next to a 99cents cheap statement which could have been driven differently. say no more.

Exhibit B:


















Much better than the previous one but still the mistakes are there.

Same problem with the light, not well discussed, overexposed and even though the colors of the products are more cooperative, the layout the angle and concept is of a lesser grade of an elementary project made by a artsy-less student.

It is hard to conceive all these big no-nos together, but here are the exhibits to help make the case.

Nothing justifies the checkered tabletop as background in strong competition with the products, given that both are decorative pieces of colorful fabric. Not a cool look.


Let me finish off with another sample of poor brainstorming, and the one slated for making up this notorious trio.



Exhibit C


















By far is the best shot out of the three bad examples. You can easily see there is a glam brand, which means some sense of style and aesthetics lingers behind the making of the shot, however the end result is poor and definitely not professional grade.

I do not have a problem with a black background in this case, but the problem lies in the composition itself. 

Again, the angle is not right, the tilt, the horizon and the layout says do not look at me.

The viewer does not know whether it is a perfect vertical layout, or the camera man missed a touch the perfect cut; or perhaps those extra degrees of rebel look are part of the strategy.

The last harsh comment i will make is that sometimes I feel it is harder to make it wrong than right.

But this is photography, where anything can happen and there is no absolute truth. What is a major faux pas is genius for my neighbour and tolerance and respect is in order. I somewhat repent the boldness of my comments, but still feel an obligation to raise a flag in the name of a better product photography.

I am sure professional product photographer would agree on most of the discussion and also, some of the unaware readers will get more elements of judgement.

Until the next report,

www.miguelperezphoto.com

Commercial Photography

Orlando - Miami, FL














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Tuesday, December 18, 2012

Under, Over and the Right Exposure

For ages we have been hearing the term exposure as one of the key elements in photography and we are about to see it in a simple example, of the three benchmarking points: under, over and the right exposure.

Exhibit A
















Not to mention the contrast between the fine cognac accented leather and it poor quality bracket, the picture is overly exposed and the highlights on the leading edge are taking a lot of picture real estate.

Best of all is that a situation like this has an easy fix and it is done by controlling exposure. Either lowering the ISO value, closing the aperture or speeding up the shutter speed.

Just a comment on this picture, it could have been shot against a darker background and probably gotten a richer result.

Exhibit B

















It is actually hard to believe that Prada is cutting corners on advertising but in reality this must be due to an amateur photographer who wanted to use a high quality and fashionable product.

The verdict is simple: Underexposed.
We must not be fooled by the logo highlights and a touch of shine on the black matte surface.

Regardless, even with the shadows on the left side, the picture is underexposed. Better yet, is underexposed and poorly illuminated.

Remember that shadows help modeling a subject and still we need the control the projection and intensity of them, by placing the light sources on the right spots.

As I write these lines, I take another look at the logo and as an off the record statement, it seems like a copy-cat issue; Prada, would never lower their marketing standards with a picture like this. Anyhow, thanks to this picture we found a good example for exhibit B.

Exhibit C
















The all-time saying of Exposure to the right has made me layout this blog about exposure always to the right, of course in terms of graphic composition.

And it reminds me the importance of the right exposure and the right background.

In this example we have a great representation of both exposure and background.

There are Strong highlights in the right proportion on the leather, there is a great background with a 20+/- % grey and a magnificent ambiance light directly from above.

The later, brings up the illusion of stardom to the product which is treated as royalty by the light beam shining down from the upper side of the scene. It all plays out right.

Remember a simple shot might get a tad complicated but if you star by getting down to the right exposure and right background, you will have a great chance to succeed in the making of it. Until our next issue,

Happy Holidays,




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